He further established the craft quality bar and scale op models across regions. Most notably, his hands-on approach in launching VALORANT Mobile & PC in China tripled the playerbase and doubled revenue in just 3 years.
Now based in GMT+8, he operates independently, consulting and coaching teams on how to build world-class brands that scale across culture, while continuing his pursuit in his ninth language.
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Justin has pioneered a new department for Nike, rebuilt one for R/GA and led one for Riot Games. He has been guiding cross-discipline teams globally across Los Angeles, Shanghai, Tokyo, Sydney, Malaysia and Buenos Aires: one of the many reasons he speaks eight languages, and mixes up time zones.
He most recently served as Global Group Creative Director for VALORANT at Riot Games in Los Angeles, where he was instrumental in shaping the billion-dollar franchise’s global creative direction. During his tenure, Justin has successfully unified VALORANT’s game, esports, culture and community into one cohesive ecosystem for players.
Riot Games - VALORANT Global Group Creative Director, 2026
Riot Games - Director of Marketing Creative Direction, Global, 2024
Riot Games - Head of Global Marketing Creative, Shanghai, 2023
R/GA - Creative Director, 2022
Wieden+Kennedy - Senior Art Director, 2019
TBWA\ - Associate Creative Director, 2017