GOOGLE PLAY JAPAN
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ESPORTS TOURNAMENT EXPERIENCE
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Google Play Japan hosted their first ever eSports virtual event: Play-on Challenge 2021. It is a six hours live-stream featuring top Netease mobile games, celebrities and streamers.
We built this online experience so that everyone can play while they watch the stream, they do so by predicting the winners for each tournament. Now, even non-eSports players can compete.
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最強エンタメ配信者決定戦
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R/GA
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35.6764° N
139.6500° E
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The STRATEGY
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There are many esports platforms out there, what makes this a Google one? Specifically, how do our platform hyperserve different playerbases?
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I built out the strategy with the team to define key platform aspects, which in turn sets the right level of investments for directions and developments.
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a game within a game
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Knowing that we’re appealing to casual and hardcore gamers alike, an odds mechanic is built in that fluctuates with game mechanics.
The higher the amount of votes for a team, affects the % odds, including match elapsed time, team pairings and more.
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Just visit the site, sign-in, and start voting
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Users can see their votes being reflected in the tournament livestream in Youtube
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Users score points by predicting correctly
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a mobile first experience, FOR A MOBILE FIRST ESPORTS EVENT
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In short: not easy mode. Users can see their votes tabulated straight into the livestream match, creating a more immersive experience.
Users can learn more about the teams, and look at behind-the-scenes trainings. The more they know, the better their predictions will be.
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Complex leaderboards for each game is built to see who knows their game best. All of these features are run live.
Features this complex usually requires a Google enterprise account to handle the traffic, but we managed to optimize the site so it doesn’t.
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RESULTS
10,000,000+
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views and participation rate,
the goal was 1mm
25,000+
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votes happening at the same time
(note: server didn’t crash)
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◾ TEAM
R/GA Tokyo
R/GA Australia
R/GA Shanghai
Hakuhodo Japan
