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VALORANT MOBILE GO-TO-MARKET LAUNCH
BRING IT ALL
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Despite showing off insane skills, mobile players have long been treated as second-class citizens by the gaming industry. No amount of mastery and consistency by them has shifted that perception.
With VALORANT Mobile, a true competitive and high-stakes VALORANT experience, we’re changing that. This is the players’ chance to flex in a game that demands it all: tactics, aim, teamwork.
Where being the best is not enough
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RIOT GAMES
34.0549° N
118.2426° W
Animation by BLUR studios ◾
Music by bbno$ ◾
We created this trailer to show why teamwork is so demanding in our game, and why the payoff is worth it. The actions are choreographed to capture exactly what it feels like to play VALORANT.
This is our way of proving our mastery ceiling potential but also that VALORANT mobile is VALORANT through and through. I directed this with BLUR on top of my creative direction duties.
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gameplay moments into key visuals
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Visual and Motion Design by Massive Assembly ◾
Illustration by Envar Studio ◾
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SETTING THE BAR FOR MOBILE GAMEPLAY TRAILERS
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Traditionally, FPS mobile trailers have relied on mouse and keyboard gameplay: it’s easier and more convenient to record this way. But if we truly want to honor the mastery of FPS mobile players, we need to raise the bar.
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This trailer is recorded entirely on mobile, setting a new standard for the industry. It’s proof of the high skill ceiling unique to our game, something other FPS mobile titles simply haven’t been able to showcase.
MAKING TENCENT HISTORY
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RIOT GAMES
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34.0549° N
118.2426° W
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70 million players flooded into closed beta pre-registrations. We also set a record in Tencent’s history with the strongest retention we have ever seen.
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This is in within the context of every single game that is owned / invested by Tencent. We are deeply grateful as players’ fandom keeps surprising us every single day.
RESULTS
70m+
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PRE-REGISTRATIONS
D28
STRONGEST RETENTION IN TENCENT HISTORY
#1
APP STORE DOWNLOADS
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◾ TEAM
Su Ke
Brandon Meier
Dylan Bates
Chad Bedell
Joey Wang
Ross Kurtis
Jonny Altepeter
Mikayla Foote
Bob DeBelina
and
Tencent K6 team
Lightspeed Studios
Ruth Han
Tyler Morten
Kat Nimmervoll
Dave Shinn
Veronica Foo
Patrick Allen
Wensen Zeng
Andrew Chua
Yishan Wang
Adam Watson
Robert Holeman
Adrian Rosales
