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DIGITAL RETAIL EXPERIENCE
BLIND BOX MIX
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Chinese youths today have more fashion choices than ever. The problem is, these choices aren’t all Vans. And even the most invested fans only know about Vans’ classics and not much else.
Hence we built a new digital experience: Vans Blind Box for Chinese youths to browse more (and shop more). Each shake aims to show the many surprising mix and match possibilities of Vans’ fashion.
R/GA
31.2304° N
121.4737° E
HERE’S A DEMO WITH MUSIC
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Developed by 第一秒 ◾
HOW IT WORKS
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01 CHOOSE YOUR GENDER
02 Each shake brings a surprise
03 Community favorites gets celebrated
Users can further customize their result: where more than a million combinations possible
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01 GENDER
02 FACE
03 SKINTONE
04 TOP
05 BOTTOM
06 KICKS
07 HATS
08 ACCESSORY
09 BACKGROUNDS
10 STICKERS
EVERY SINGLE ITEM AND COMBINATION ARE SHOPPABLE
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01 Go to checkout
02 Users are invited to share
03 And join membership
ALL ARTWORK IS CREATED IN COLLABORATION WITH THE ACCLAIMED KKKIM WHERE OVER 100+ VIRTUAL CLOTHING WERE CREATED
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PAINSTAKINGLY RECREATED VIRTUALLY
PLAYABLE AS A NEW RETAIL EXPERIENCE
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Vans Blind Box Experience runs nationwide across China’s as part of Van’s new retail experience. Launched first in Van’s Brand Showcase Center.
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This experience also works online through WeChat’s E-Commerce Mini Program. It is interactive and more importantly, shop-able.
POWERED WITH TECH & A LITTLE BIT OF FUN
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PILOT RESULTS
500K
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SOCIAL MEDIA EXPOSURE
100K
PAGE VIEWS
2000+
MEMBERS JOINED
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◾ TEAM
Kaki Law
Barry Peng
Ceci Hu
Chow Sook Ping
Connie Ho
Ng Lok Fu
Roy Wang
Evelyn Chen
Cheng WenXi
Monni Qian
Scarlett Zeng
Jennifer Tai
