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DIGITAL RETAIL EXPERIENCE
BLIND BOX MIX
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Chinese youths today have more fashion choices than ever. The problem is, these choices aren’t all Vans. And many only know Vans’ classics.
Hence we built Vans Blind Box with a little surprise, each shake aims to show the many mix and match possibilities of Vans fashion.
R/GA
31.2304° N
121.4737° E
HERE’S A DEMO WITH MUSIC
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Developed by 第一秒 ◾
HOW IT WORKS
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01 CHOOSE YOUR GENDER
02 Each shake brings a surprise
03 Community favorites gets celebrated
Users can further customize their result: where more than a million combinations possible
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01 GENDER
02 FACE
03 SKINTONE
04 TOP
05 BOTTOM
06 KICKS
07 HATS
08 ACCESSORY
09 BACKGROUNDS
10 STICKERS
EVERY SINGLE ITEM AND COMBINATION ARE SHOPPABLE
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01 Go to checkout
02 Users are invited to share
03 And join membership
ALL ARTWORK IS CREATED IN COLLABORATION WITH THE ACCLAIMED KKKIM WHERE OVER 100+ VIRTUAL CLOTHING WERE CREATED
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PAINSTAKINGLY RECREATED VIRTUALLY
PLAYABLE AS A NEW RETAIL EXPERIENCE
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Vans Blind Box Experience runs nationwide across China’s as part of Van’s new retail experience. Launched first in Van’s Brand Showcase Center.
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This experience also works online through WeChat’s E-Commerce Mini Program. It is interactive and more importantly, shop-able.
POWERED WITH TECH & A LITTLE BIT OF FUN
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PILOT RESULTS
500K
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SOCIAL MEDIA EXPOSURE
100K
PAGE VIEWS
2000+
MEMBERS JOINED
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◾ TEAM
Kaki Law
Barry Peng
Ceci Hu
Chow Sook Ping
Connie Ho
Ng Lok Fu
Roy Wang
Evelyn Chen
Cheng WenXi
Monni Qian
Scarlett Zeng
Jennifer Tai
